Search Engine Optimization

Press Release

Simple rules for an effective Press Release:

Pick 1 SEO keyword phrase to highlight in the press release.
Make that keyword phrase part of your title. Title not to exceed 80 characters and MUST NOT contain Company Name.
Insert a two line summary between title and main message body.
Message body must have at least three to four short paragraphs. No spammy content.
Starting paragraph must begin with city, state, and date. Example: San Antonio, TX Dec. 2010
Work that same keyword phrase 3 times into your body text. Ideal size is 300 words.
Include your web address twice, using full http address. Example: http://www.yourdomain.com
No boxes, borders, images or bullets.
Must have FULL CONTACT DATA, with name, address, email, phone, at the bottom. Furnish all these details to avoid delay or disappointment later.
Your press release must be written like a news story. It must be written in third person.

Do no submit spam. Do not include "advertising" or "hard sell" language such as "By doing this you will get that," or "Are you in need of..."

Example:

Title containing one of your top keyword phrases, not exceeding 80 characters including spaces

Subtitle that is a two sentence summary. See a live example here.

City, State, Date. Text that tells your news-worthy story, written in the 3rd person. Use that same keyword phrase exactly 3 times in the body text. Use it naturally within sentences. Your Press Release should be approximately 300 words, or one page. If you want to include a link, do this: http://www.yourdomain.com.

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Author Name
Company Name
Contact Person Name
Company Address
Company Phone Number
Company Full Website Address (http://www.yourdomain.com)
Email Address of Contact Person